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Advertising strategy a communication theory approach by Larry Percy

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  • 66 Currently reading

Published by Praeger in New York .
Written in English

Subjects:

  • Advertising.,
  • Advertising media planning.

Book details:

Edition Notes

StatementLarry Percy, John R. Rossiter.
ContributionsRossiter, John R., joint author.
Classifications
LC ClassificationsHF5821 .P43
The Physical Object
Paginationvii, 301 p. :
Number of Pages301
ID Numbers
Open LibraryOL4420890M
ISBN 100030559065
LC Control Number79025228

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